Tokidoki for Hello Kitty 2008 Series 2

There is already a second series of tokidoki x Hello Kitty goodies! I checked out Sanrio Japan’s site and saw total tokidoki-hello-kitty-kawaii-ness:

Tokidoki for Hello Kitty Green

6,300 JPY = $62.44 USD

¥2,625 JPY = $26.01 USD

(¥840 JPY = $8.32 USD)

Tokidoki for Hello Kitty Pink

Tokidoki for hello Kitty Black

Urban Outfitters x Hello Kitty Blind box Vinyl Figures Series 2

1. Brooklyn
2. Japanese
3. Best Friends Forever
4. Scenic
5. Brick Wall
6. Green Flowers
7. Gothic Lolitas
8. Rainbow

9. Polka Dot

10. Pink Pig

11. Mushroom

12. Badtz Maru

Urban Outfitters x Hello Kitty Blindbox Vinyl Figures Series 1

Urban Outfitters and Sanrio have put together limited edition vinyl figurines. The designs range from cute to abstract.

The items come blind-boxed meaning you can’t tell which of the figurines you’re going to get. They’ve promoted this as being really exciting and fun, but I actually find it rather annoying. It kind of reminds me of buying a pack of hockey cards and not knowing what you’re going to get so you have to buy more and more until you get the ones you want.

1. Rainy Day
2. Lollipop
3. Wood grain
4. Ice Cream
5. sweetheart kitty
6. Strawberry Kitty
7. Nautical theme
8. Origami
9. I Heart Hello Kitty
10. Fruity Kitty
11. Pink Landscape Kitty
12. Badtz Maru

When you thought she just couldn't get any cuter. Limited edition Sanrio series of collectible Hello Kitty vinyl figures come in 12 designs, including a woodgrain Kitty and an ice cream cone Kitty. Collect them all! Imported. Wipe clean.

* 2.5"l, 2"w, 3"h

* Vinyl

Hello Kitty X McDonald's Colors of Summer 2008 Messenger

In summer 2008, McDonald’s introduced summer desserts – some new and some old favourites – along with a set of Hello Kitty premiums under the “Hello Kitty Messenger” theme.

16 unique ‘Hello Kitty Messenger’ plush toys were released with 5 special summer desserts and a limited offer collector’s kit.

To boost the evening traffic of McDonald’s’ 24 hours business, a special edition plush toy, Black Wonder Kitty, was made available only after 9pm.

Promotion Tools

To capture the target demographics, both above- and below-the-line promotion efforts were employed.  The campaign used a 360° media approach, traditional and new, from print, electronic, online and mobile.

To increase the campaign’s engagement level, a virtual Hello Kitty Live Messenger on MSN was released; a first in Hong Kong. Different Hello Kitty Messengers were displayed in the MSN Live Messenger picture box, and they would ask questions. Those who could answer the questions correctly were given unique emoticons as rewards.

Overall Performance

Over the 6 weeks of the campaign, sales records surpassed all previous summers, with a 14.2% increase in incremental sales and a 12.4% increase in guest count.

All Hello Kitty Messengers were sold out.  Black Wonder Kitty sold out half way through the first week of the promotion, and the Collector’s Kits were sold out by Week 2. 65,000 users added Hello Kitty to their MSN contact lists, and had exchanged 70 million messages with her.

Complete Series of Hello Kitty Messenger

16 Hello Kitty Messengers

I'm Busy!  /(@_@)\
Do Not Disturb! /('+_+')\
I'm Sorry /(*.*)
See U  Later ! \(^-^)
I Love You! (*3*)
I'm Happy! (^0^)
I'm At Home! ||| (0_0)
I'm Angy! | (\ . /) |
I Miss U! (*_*)/
Happy B-Day! (-c-)/
Thank you! * | (^.^)
Work Hard! \(>_<)/
I'm Sad! (; . ;)
Let's Celebrate! \(>0^)
Out For Lunch! \('0')
I'm Sleepy  zzz

2 Hello Kitty Soft Hard Messenger
Wearing A Cap [-:b
Wearing A Beanie [-:D

1 Hello Kitty Black Wonder

1 Hello Kitty Messenger Tote Bag

McDonald's $10 Food Coupon x 12 piece