Hello Kitty Wine

The Hello Kitty Wines collection includes four bottles; Angel & Devil Pinot Neros, Bubbly Brut Rose and demi-sec Sweet Pink Sparkling Wine.

Drew Hibbert, CEO of Innovation Spirits (who will be marketing the wine in the US), shared with the LA Weekly “Hello Kitty Wines were originally conceived by Camomilla S.p.A. which is a very successful fashion company in Italy that does a huge amount of business manufacturing and selling Hello Kitty licensed merchandise in Italy and beyond. Camomilla S.p.A. partnered up with Torti “Tenimenti Castelrotto” boutique Italian winery located in the highly regarded Lombardy wine region.”

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Hello Kitty turned 35 last year so it was a pretty easy sell to Sanrio to go for an alcohol line hence the tagline: “Our favorite girl has grown up.”

The four wines are described as:

• Hello Kitty Sparkling Brut Rosé - A deep reddish pink sparkling rose made from 100% Pinot Noir that has a frothy mousse as well as a pretty nose of rose petal and red currant scents.
• Hello Kitty Sparkling “Sweet Pink” (Half Size) - This semi-sweet sparkler sports a pale pink hue and has very delicate bubbles.
• 2008 Hello Kitty Angel White - This is a fresh, very “blanc” white wine made entirely from Pinot Noir free run juice.
• 2006 Hello Kitty Devil Red - Garnet red with brickish highlights, this is a classically rendered Pinot Noir that presents a seductive bouquet of wild flowers and forest aromas.

Source: wine