Hong Kong, June 16, 2005 - McDonald's Hong Kong welcomes summer in style with the launch of its "Summer Collection" program. The promotion comes with 16 lovely Hello Kitty & Friends figurines as well as five refreshing desserts and drinks.
Following the "Sweet Colors of Summer" last year which triggered a redemption wave in Hong Kong with consumers flocking to McDonald's, a new collection comprising 16 colorful and bright Hello Kitty & Friends figurines will be available for customers from June 30, 2005. These cute, adorable and collectible figurines are sold with an individual fresh fruit box. Four different figurines will be launched each week. For a minimum purchase of $17 worth of food items or drinks, customers can redeem one figurine for an additional $8.50 each.
The five refreshing desserts and drinks to be launched today (June 16) are Red Bean Sundae and Mango Sundae at $5 each, Green Apple McFloat and Passionfruit McFloat at $9 each, and Iced Mocha Shakes at $11. Customers can also choose to change the soft drink in their Extra Value Meal or Happy Meal to the new McFloats or Iced Mocha Shake for just $2-$5.
McDonald's Hong Kong kicked off its "Summer Collection" promotion at a media conference held in a private villa with spectacular sea views at Castle Peak Road today. The venue was creatively designed to invoke a stylish, colorful and Mediterranean summer feel. The event was run as a pool-side party with a fashion show presenting the new colorful staff T-shirts and highlighting various elements of the McDonald's menu. Joining McDonald's Hong Kong Managing Director Mr. Joseph Lau to officiate the ceremony were McDonald's Hong Kong ambassador Kelly Chen and Ronald McDonaldTM, the Chief Happiness Officer.
Mr. Joseph Lau, Managing Director of McDonald's Hong Kong, said: "Summer is when most of us feel alive and usually have far more fun. We want to share this feeling with our customers by giving them a memorable and colorful summer at McDonald's. Along with our exciting 30th anniversary celebrations this year, we will continue to engage with our customers through the introduction of innovative, uplifting and enjoyable food items and promotions.''
A new TV commercial produced for the summer promotion, starring Kelly Chen and pop singer Lee Hom Wang, will be broadcast in Hong Kong from June 15. The TV commercial was shot in Thailand with a refreshing and trendy summer feel. Kelly and Lee Hom reprise their successful collaboration of last year by performing the theme song together.
http://www.mcdonalds.com.hk/english/about/press/press.asp?id=050616
March 24, 2007
March 16, 2007
Platinum figure set for record sale 4th December 2006
The world's most expensive Hello Kitty figure is set to go on sale in Tokyo.
The tiny platinum figure is causing a stir of excitement in the city, as it goes on sale for 18.9 million yen.
Hello Kitty maker, Sanrio, has created the figurine out of pure platinum and the Nihonbashi Mitsukoshi department store in Tokyo has been chosen to sell the item.
The 5.6cm-tall figurine, which weighs 590g, is believed to be the most expensive item ever produced in the world famous Hello Kitty range.
While the figurine itself is made of pure platinum, it comes complete with seven different ribbons made of diamonds, rubies and other precious stones, which can be attached to the platinum item.
The figure is currently being displayed by the department store as the centrepiece of its Christmas collection.
March 14, 2007
Hello Kitty goes platinum at 30 - 03 February, 2004
TOKYO: Fans of Japan's ubiquitous "Hello Kitty" character can already buy anything from pop-up toasters to bicycles adorned with the winsome cat's face.
Now 30 of the wealthier admirers of the popular puss have an opportunity to get their paws on something a little more exclusive.
For just three million yen (NZ $42,180), they can buy a three cm high platinum Kitty, her dress and hair ribbon studded with 131 diamonds.
Tokyo jeweller Tanaka Kikinzoku Jewelry is offering a limited edition of 30 of the platinum figurines from Monday to celebrate this year's 30th anniversary of the country's most famous cat.
Hello Kitty, who turns over $500 million (NZ $743 million a year), is by far the most popular character invented by Sanrio Co, snapped up by followers from all age groups in Japan and 40 other countries around the world. #para Like many an ageing star, Kitty is known to have undergone at least one facelift during her career, which brought her eyes and nose closer together for a "cuter" look.
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