March 14, 2007

Hello Kitty goes platinum at 30 - 03 February, 2004


TOKYO: Fans of Japan's ubiquitous "Hello Kitty" character can already buy anything from pop-up toasters to bicycles adorned with the winsome cat's face.
Now 30 of the wealthier admirers of the popular puss have an opportunity to get their paws on something a little more exclusive.
For just three million yen (NZ $42,180), they can buy a three cm high platinum Kitty, her dress and hair ribbon studded with 131 diamonds.
Tokyo jeweller Tanaka Kikinzoku Jewelry is offering a limited edition of 30 of the platinum figurines from Monday to celebrate this year's 30th anniversary of the country's most famous cat.
Hello Kitty, who turns over $500 million (NZ $743 million a year), is by far the most popular character invented by Sanrio Co, snapped up by followers from all age groups in Japan and 40 other countries around the world. #para Like many an ageing star, Kitty is known to have undergone at least one facelift during her career, which brought her eyes and nose closer together for a "cuter" look.

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